CSM Degree Project.

Brief:

The brief is to design a branded user experience for a ( fictitious or real) “event” of your choice. This “event” could be anything from an actual event, like a music concert, an art festival, or an exhibition, or, thinking more widely, (branded and marketed) experiences like a special train journey, an immersive shopping experience, or a holiday concept.

Solution:

F.E.D. is a unique dining pop-up experience. “Tell me who you are and I will tell you what you eat”. Customers are asked to fill in a Visual Personality quiz/menu, picking a favourite colour, preferable shape etc.

Process:

× mind map
× write the brief
× find a target audience
× menu
× branding and menu
× colours
× mood
× food styling
× take still lives
× make prototypes
× design space
× think of a presentation

Brand touchpoints:

Edible installations
Conceptual interpretations
Tradition vs innovation
Unique Dining Experience
Process of visualisation
Interactive dining experience
Expression of personality through food
Food experience design
Extra premium dining
Manifestation of self
Social media
Selfies
Personalization
Custom-made
Food styling
Exclusivity
Ego-centrism